11th July 2024, 9:00AM-12:00PM
Curve Club, London
Embedding an AI heartbeat into your marketing department
The buzz around AI's potential to revolutionise B2B marketing is growing louder. But amidst the excitement, it's easy to overlook the foundations needed to successfully adopt an AI strategy from within.
Truly harnessing AI demands a fundamental shift in workflows, processes, and marketing strategies. The need to build a robust foundation and ecosystem to fully unlock AI's benefits is more essential now than ever for marketers.
We'll Discuss
Date & time
Location
© PinPoint Media 2023
Operationalising AI
Transforming processes and strategies for the AI era.
Data Readiness for AI
Identifying the essential data infrastructure required to unleash AI's full potential.
Building a Future-Ready Marketing Department
How to establish an AI heartbeat within your team and manage the fear and culture change that comes with AI adoption.
Assessing Marketing Department Maturity
Evaluating your team's readiness to embrace AI and identifying areas for growth.
CONTACT
FOLLOW
EVENT DETAILS
Curve Club
15 Westland Pl,
London
N1 7LP
Thursday 11th July
9:00 AM - 12:00 PM
EVENT DETAILS
Menier Penthouse,
5th Floor, 38 Southwark St,
London
SE1 1UN
Wednesday 28th June 2:00 - 6:00 PM
Meet the speakers
Tim Abbott
Head of Corporate Communications
Barratt Developments
WE'LL DISCUSS...
The rise of immersive technology (AR/VR) in B2B marketing
The impact of AI and machine learning on hyper-personalised experiences for B2B customers
The challenges and opportunities of integrating technology into B2B marketing strategies
Best practices of brands that are successfully leveraging technology-led experiences to engage with customers
So what does this transformation look like? How can we achieve more with less through AI? How do we build the blueprint ecosystem for the marketing department of the future?
Join us with SAP, Cisco, and more to navigate building AI ecosystems for B2B marketing. From operationalising AI and optimising data readiness, to streamlining processes and driving cultural change within your team. Explore how to ensure your team is truly ready to capitalise on AI's potential to not just be a tool, but the heartbeat of innovation and growth.
Featuring speakers with experience from:
Enterprise businesses spent £7m on AI in 2023, and this year, the same organisations are predicted to spend £18m annually.
